Mujirushi Ryohin [MUJI] / Nur Fatin Farhana Azizan
MUJI company is a Japanese’s company that focusing on its no-brand with minimalist concept. In this study, I was given the opportunity to do an analysis regarding to the product I am interested to develop later on. Even though, there are a lot of different types of product released by the company th...
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/62313/1/62313.pdf https://ir.uitm.edu.my/id/eprint/62313/ |
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| Summary: | MUJI company is a Japanese’s company that focusing on its no-brand with minimalist concept. In this study, I was given the opportunity to do an analysis regarding to the product I am interested to develop later on. Even though, there are a lot of different types of product released by the company themselves, I choose a cutting board as part of my research in this case study. The product that I want to develop is Chopboard – Smart Cutting Board, which made from the bamboo woods with different features on it along with the minimalist design. Besides, I have done various analysis on MUJI company to determine and examine their SWOT (strength, weakness, opportunities and threats). Based on SWOT analysis, there are three weaknesses will be stated which giving me the idea to produce new innovation or improvement product that could overcome the issue in the future. If the product that is about to be proposed is successful, it would be a great product for everyone to use and it could help in marketing strategy compared to other companies. |
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