A demographic study towards customer perception with respect to perceived quality at automotive company / Nur Diyana A.Aziz

• Main Author: A.Aziz, Nur Diyana
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General); HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia; Research; Statistical methods
• Online Access: https://ir.uitm.edu.my/id/eprint/62290/1/62290.pdf; https://ir.uitm.edu.my/id/eprint/62290/

This research aims to study the demographic profile towards customers perception with respect to perceived quality at Automotive company. It also to identify the relationship between demographic profile towards the five (5) dimensions of perceived quality that has the greatest influence on customers...