Report on proposed new interior design Harley Davidson clubhouse for Naza Bikers Group No 151 &153, Jalan Ampang, 50450 Kuala Lumpur / Anis Allia Mazlan

• Main Author: Mazlan, Anis Allia
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Clubhouses, guild houses, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/62206/1/62206.pdf; https://ir.uitm.edu.my/id/eprint/62206/

This Diploma level Interior Design final project is towards student understanding about the interior design project's whole aspect that had been studied from the basic level until the design proposal presentation. The selected final project is a proposed new interior design of Harley-Davidson clubhouse for NAZA prestige Biker Sdn. Bhd. at 151 & 153, Jalan Ampang, 4Q540 Kuala Lurrjpur. Harley-Davidson clubhouse is an opportunity to HOG (Harley Group Owner members in local and overseas to having their activities. As a coordinators of the Harley-Davidson motorbikes, NAZA Prestige Bikes Sdn Bhd is a group which has launch the new Harley-Davidson NAZA auto mall in Petaling Jaya, Selangor and the Harley-Davidson lifestyle gallery in KLCC to boost-up tourism sector and promoting Harley-Davidson legacy in South-east Asia. Malaysia has being chosen for the reason that they want to introduce this brand for Harley-Davidson die-hard fans besides attract crowd to join in all aspects such as neither their 'way of life' nor their bike accessories. In USA, where this brand was invented they were sustains a loyal brand community which keeps active through their social clubs activities, events, and a museum. Harley-Davidson becomes one of icon because they have their own strong and exclusive image naturally. This grown up grouping is very popular with their routine such as having breakfast trip everyday and them still having the same living style currently. That is why NAZA want to launch the new clubhouse especially for the Harleys.