IKEA: smart thermos with thermometer / Aida Najwa Azizi

• Main Author: Azizi, Aida Najwa
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/62175/1/62175.pdf; https://ir.uitm.edu.my/id/eprint/62175/

IKEA is a Swedish Company, which is one of the largest furniture retailers. It sells high quality furniture at a low price, and which are designed in Scandinavian style. The company operates in several countries, and it has a work force of around 76000. It provides about 12000 items to the home furnish market worldwide. It offers a wide range of products including ready-to-assemble furniture, kitchen appliances and home accessories. The company has penetrated several countries across Europe, Asia, Middle East, North America and Australia. It has attracted many customers across the world. This is because of its unique concept of selling products at a low price, wide range of products and flat pack packaging. In this case study, it is focusing on the kitchen appliances which is thermos bottle that produced by IKEA company to be analyses, investigate and identify their current problems and figure out a better solution that can be implemented in the IKEA company to improve their existing product. There are several competitors that faced by IKEA such as Walmart, Amazon, Wayfair, Tesco and others. Thus, I have come out with latest improvisation in term of physical features which are the user can control or adjust the temperature of thermos according to their desired and it is equipped with HD LCD touch screen for prompting real-time water temperature display. Therefore, some analysis and implementations have been done for the blueprint. Moreover, SWOT analysis also been drew out to enhance the strength that company has and also to find initiatives to improve company’s weakness.