Crunchy Choco / Nurul Ridwana Md Razalli and Nuriffah Nafisah Roslan

• Main Authors: Md Razalli, Nurul Ridwana, Roslan, Nuriffah Nafisah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Social networks; Online social networks; Facebook
• Online Access: https://ir.uitm.edu.my/id/eprint/62071/2/62071.pdf; https://ir.uitm.edu.my/id/eprint/62071/

Crunchy Choco is a company founded by us, Nuriffah Nafisah Binti Roslan and Nurul Ridwana Binti Md Razalli. Choco jars were available in seven (7) different flavours from Crunchy Choco under the Krunchy Melts brand. We have a specific target market that includes people of all ages. It began with children as young as eight (8) years old and continued until adults reached the age of forty (40). Our target market for children is comprised primarily of their parents. Our business (Crunchy Choco) sells snacks made by Krunchy Choco Melts. These snacks are made with premium chocolate for all chocolate enthusiasts out there to fulfil their satisfaction and happiness. We believe that the majority of chocolate sold today is made with low-quality chocolate that is unworthy of purchase due to its high price. We think that by offering these items, consumers can quickly learn where to find the best dessert for their budget. The term "social media" is used to describe websites and applications that allow users to share content quickly, efficiently, and in real time. While many people believe that social media is a set of applications for their smartphone or tablet, the truth is that this way of communication was first introduced by computers. The capacity to exchange images, thoughts, events, and other information in real time through social media has changed the way we live and conduct business. Our company is performed through the sale of the Choco jar, which is paid for in cash on delivery (COD) or online through Facebook. With a Facebook profile, we hope to learn more about how to promote products for business purposes on Facebook, whether through teaser posts, soft sales or hard sales. We also hope to learn more about how to grow our business through social media as well. Crunchy Choco is focused on selling Choco jars that are one-of-a-kind in comparison to other Choco jars, and its marketing strategy emphasises the product's quality and pricing. This may also introduce them to a new flavour range Choco jars which are velvet hood, butter baby, green hero, white wizz and choco queen that have their own unique taste. In addition, Krunchy Choco Melts also provided different sizes which are big jar and small jar. Additionally, our base business location is at Bandar Melaka. This position also benefited individuals who are unfamiliar with the area, as it is easily accessible via Google Maps and Waze. In the event that we receive request order from another state, we will post it. Choco jars will be crispy and delicious, as requested by our customers, so they won't be disappointed.