Kak Sah Kitchen / Nur Aimie Kamalia Kamalrozaman and Nasrul Amiera Redhuan

• Main Authors: Kamalrozaman, Nur Aimie Kamalia, Redhuan, Nasrul Amiera
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Online social networks; Facebook
• Online Access: https://ir.uitm.edu.my/id/eprint/62051/3/62051.pdf; https://ir.uitm.edu.my/id/eprint/62051/

This project work is about research on a way to examine how to do an online marketing campaign and promote the product to the society. It is also to find the best way to attract and create awareness about the product to the public or target customer. This project also has encouraged people to know more about a new snack product namely Popia Crunchy by Kak Sah Kitchen. To achieve the objective of this project which is to use social media as a platform to promote Kak Sah Kitchen products. We choose Facebook as a platform because as we know Facebook is one of the big platforms nowadays for people to interact with each other. As well as for businesspeople to find their target customer. Especially during this pandemic most of the people prefer to do online shopping instead of outdoor shopping. This will help the government to stop the spread of virus Covid 19. Therefore, Kak Sah Kitchen is targeting the segmentation consisting of generation Y and Z. It is because these generations are addicted to the snack, especially today most of them are involved with online platforms and require them to study or work from home. As a result, Popia Crunchy will help them to avoid sleeplessness during the class or meeting. On Kak Sah Facebook page, there are a lot of things we shared that are related to Kak Sah Kitchen products such as the benefit of Popia Crunchy, variety of products by Kak Sah Kitchen, promotion that we had, feedback from customers and awareness about the current situation. Doing soft sells, hard sells, and the starting teasers can be done well on the Facebook page. Using Facebook platform, we set up a marketing campaign by providing seven teasers to get more attention and excitement from customers. Moreover, we also share 16 graphics and postings for soft sells, and 16 postings for the hard sells. Every posting we share on Facebook page we have prepared the contact number which customer can contact us for more information or order purpose. A deeper explanation is stated below in progress.