Case study of Logitech / Mohammad Luqmanul Hakim Hisham
The goal of this assignment is to find the problem in the product. The company I've chosen is Logitech International S.A. From their extensive product selection, I chose the K380 keyboard for my research. I used a SWOT analysis to determine the K380's strengths, weaknesses, opportunities,...
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/62037/1/62037.pdf https://ir.uitm.edu.my/id/eprint/62037/ |
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| Summary: | The goal of this assignment is to find the problem in the product. The company I've chosen is Logitech International S.A. From their extensive product selection, I chose the K380 keyboard for my research. I used a SWOT analysis to determine the K380's strengths, weaknesses, opportunities, and threats in this case study. The first problem I noticed with the K380 keyboard is its lack of ergonomics. I've come up with the best option, which is to convert it to a split keyboard, which will free up more space and allow for more comfortable typing. |
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