Smart Tag / Nur Farisa Zulkifli

• Main Author: Zulkifli, Nur Farisa
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/61897/1/61897.pdf; https://ir.uitm.edu.my/id/eprint/61897/

This assignment is about identifying the problem with the product. The company that I have chosen is Smart Tag by Touch n Go. From their variety of products, I have chosen the Smart Tag devices to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the Smart Tag devices. The main problem I identified on this Smart Tag is that the Smart Tag devices are quite bad of the battery used, unlike the other products by Touch n Go. From the problem, I can come up with the best solution which is bringing to change the Smart Tag supplier in order to increase the output of a more durable product.