Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid

• Main Authors: Ismail, Hussyairi Afzal, Zainal Rashid, Mohammad Zikry Danial
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Online social networks
• Online Access: https://ir.uitm.edu.my/id/eprint/61862/2/61862.pdf; https://ir.uitm.edu.my/id/eprint/61862/

Sweet Sensation Bakery (SSB) is an online business that started solely on Facebook. It was established in the year 2015 and is focusing on pastries and dessert products. Sweets and pastries are important if we experience stress from work that is piled up. Sweet Sensation Bakery (SSB) is a bakery that offer plenty of dessert and cakes that can help the stress that of us face in a daily basis. The main idea of this business is to sell pasties products that are safe for people and the environment. No harm was used during the completion of the products. There are many pastry menus that we offer at SSB including brownies, various traditional kuih and various cakes. Meanwhile, for dessert, we offer a cookie, pavlova, tart, and many more. All products are safe to be consumed and also halal. Sweet Sensation Bakery (SSB) is targeting the segmentation consisting all admin staff school teacher, students and lecturer. Not only adult but children are also wanting to chew something when they are stressed. Starting from student, the dessert that SSB offer can be consume by all ages gap. Not just selling skincare, but Sweet Sensation Bakery (SSB) is also helping other people by posting a lot of sharing. Customer do not need to worry if the dessert may affect their health, neither high blood pressure nor diabetes because all customer can request how much ingredient such as sugar and salt based on their desire cake and dessert will be taste Sweet Sensation Bakery (SSB) is now running a Facebook account and other social media to widen its business platform while reaching a broader audience. It is agreed that Facebook is one of the best social media platforms that can help sellers communicate well with their customers while engaging with their potential buyers. Doing soft sells, hard sells, and the starting teasers can be done well on the platform. We put up our marketing campaign using this social media platform by offering seven teasers, 17 graphics and postings for the soft sell, and 17 postings for the hard sell. We created all of the illustrations in Canva. In addition, we develop a calendar to ensure that the timing/timeline for my business postings corresponds to the market's advancement. A more detailed explanation is currently being written.