Batik’s Recipe / Nur Afika Mazli

• Main Author: Mazli, Nur Afika
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/61828/1/61828.pdf; https://ir.uitm.edu.my/id/eprint/61828/

Batik’s Recipe is selling a no-bake biscuits cake for all customers which people mostly called it ‘Kek Batik’ that is really famous in Malaysia. This version of cake is extremely different with what people mostly have. Who would love to try new taste, Batik’s Recipe release many flavour of cake such as chocolate, strawberry, pandan, coffee, lotus biscoff and many more. For instance, for people who would love the combination of fruit to balance the taste, batik recipe also provide cake with the combination of blueberry and strawberry. For other combination, we selling biscuit cake with the combination of types of nuts such as almond and Nutella. Others such as marshmallow, cheese, and cookies n’ cream biscuit cake. Our business provides most affordable price of each cake that we sell. We also offered delivery service to doorstep for customer’s nearby so that they did not have to pickup at our business place and for the place nearby, no delivery will be charge for them. Our targeted audience is all people from all age and all gender. Everybody likes to eat cake from kids to adults. We targeted customer especially who loves to eat biscuits cake or other called ‘Kek Batik’ and people who would like to try different taste of cake. Besides that, for the targeted audience is people who looking for doorgift for any special events. Events such as birthday, anniversary, ‘hantaran’, and more. We give a very special and affordable price and customer also can negotiate with our business. The marketing strategy that we used to attract our customer is we selling biscuit cake with various flavour that customer can choose and also reasonable price. Customer will attract to buy our cake when they know that Batik’s Recipe always launch our new flavour of cake. At this moment, Batik’s Recipe owned by Nur Afika binti Mazli and worked by several staff. Our business used Facebook as the main platform to attract online customers and gain more sales and profit for our business. Therefore, we will promote our customer by posting teaser, soft sell and hard sell on Facebook to sell our products.