Ainaa Beauty Skincare / Nurul Anis Qistina Nordin

• Main Author: Nordin, Nurul Anis Qistina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/61787/1/61787.pdf; https://ir.uitm.edu.my/id/eprint/61787/

Ainaa Beauty Skincare is a cosmetic manufacturer that has been operating in Malaysia since January 20, in 2018. The founder is, Hafiz Muhamad once experienced difficulties in life and good through the business world. This has inspired the young men out there to always strive and able to stand on their own two feet. In the beginning, the idea to set up Ainaa Beauty Skincare came from his beautiful wife, Syafiqah Aina, who is a famous model. The great ambition to produce their own cosmetic products began with when Hafiz’s wife had problems such as dull skin, acnes and allergies which cause blemishes on her face. The first step in the business was when they decided to formulate their own serum and cleanser called AINAA Serum and AINAA Cleanser from a Malaysian-based cosmetics products, they have received over 20,000 orders from customers. The biggest success that Ainaa Beauty Cleanser has ever achieved is when a total of 4000 client engagement were recorder under Ainaa Beauty Skincare involving other countries in such as Brunei, Indonesian and Singapore in such a short period of time.