Andysoven / Wan Nur Iffah Wan Zainal Fikri and Nur Afiqah Rakinah Ruslee

• Main Authors: Wan Zainal Fikri, Wan Nur Iffah, Ruslee, Nur Afiqah Rakinah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Social networks; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/61768/1/61768.pdf; https://ir.uitm.edu.my/id/eprint/61768/

Andysoven is an online shop that sells Burnt Cheesecake and Banana Walnut Cake in Kuala Lumpur and Selangor. The owner of Andysoven is Nik Effendy Hussin B. Hussin is the owner and also the baker. He receives the order from online platforms such as Instagram. Mr. Effendy will post his cakes online to promote and market it throughout KL and Selangor. Using social media such Facebook and Instagram is a way to promote business that are online since customers cannot visit or taste the food sold. Using social media, customers are able to see pictures of the food and will be attracted to the product. Therefore, it’s very important to make sure that the pictures are attracting peoples’ eyes. People can also leave feedbacks towards the business which will help the business if there is a lot of good reviews. With Facebook, the more people follow, share and like the page of the business, the more customers you will get. Consumers rely heavily on the pictures’ businesses post and feedback that people have given. Business must heavily promote the page as to make sure more and more customers visit and buy their products. Facebook also provides a platform where you can pay to boost your page according to your chosen demographics which will help customers notice the business faster which is the first step in making customers. When customers constantly see the advertisement of the business, after some time they will likely be curious and check out the product.