The Caffeine’s / Aina Maisarah Ali … [et al.]

• Main Authors: Ali, Aina Maisarah, Abdul Aziz, Alya Farhana, Azhari, Mohamad Afifur Rifqi, Zulhisham, Mohammad Ikhmal Alif, Mohd Khairul Din, Nur Iylia
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Business analysts; Beverages; Tea, coffee, cocoa, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/61703/1/61703.pdf; https://ir.uitm.edu.my/id/eprint/61703/

Teh Ais Derhaka was the first business franchise that started on 19th October 2017 that was run by a couple in Masai, Johor. On 7th September 2020 they started to create their own brand rather than being an agent for so long. The name of their brand is ‘The Caffeine’s’ which means an individual’s addiction when consuming caffeine in the daily schedule. The Caffeine’s focus on doing business on a business site which is in Masai, Johor and they also sell through delivery during movement control order (MCO). Among the products that they sold, they offered Ice Milk Tea, Ice chocolate, Matcha Green Tea, and Mango Juice to their customers. The pricing is also affordable for the customers and the customers also will get free drinks if they buy more than 3 drinks at the same time. Looking at their menu and pricing, they are certainly successful in providing the most affordable price in Masai, Johor. They also offered the customer a small cup and big cup for their drinks. The price of the small cup is RM3 per cup and RM5 per cup for the big cup. The Caffeine’s is a must visit stall when you are thirsty.