Malaysia My Second Home (MM2H) programme: the impact of perceived value on expressed intentions / Toh Poh See … [et al.]

• Main Authors: Toh, Poh See, Aminudin, Norliza, A. Jamal, Salamiah, Adanan, Akmal
• Format: Research Reports
• Language: English
• Published: 2011
• Subjects: Travel and state. Tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/61637/1/61637.pdf; https://ir.uitm.edu.my/id/eprint/61637/

The government has initiated, organised and will continuously seek to improve the MM2H programme. The success in getting the wealthy foreigners will be meaningless if they are not satisfied with their stay in Malaysia. Since long-term tourism depends a lot on word-of-mouth, their recommendation will...