Some conceptual aspects and approaches to the analysis of the Malaysian palm oil export marketing strategy / Arshad Hashim

• Main Author: Hashim, Arshad
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Pahang 1995
• Subjects: Agricultural industries; Market segmentation. Target marketing; Palm oil
• Online Access: https://ir.uitm.edu.my/id/eprint/61574/1/61574.PDF; https://ir.uitm.edu.my/id/eprint/61574/

This paper seeks to examine some of the conceptual approaches to assess the impact of the deployment of an export marketing strategy for Malaysia palm oil in a large number of importing countries. The conceptual analyses of structural changes in the expanding global market (i.E, consumer demand anal...