The influence of third-party website online review on hotel online booking intention / Mohamad Muhazim Mohamad Rashidi, Muhammad Aiman Azizan and Siti Arifiah Norjannah Sulaiman

• Main Authors: Mohamad Rashidi, Mohamad Muhazim, Azizan, Muhammad Aiman, Sulaiman, Siti Arifiah Norjannah
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Electronic commerce; Web-based user interfaces. User interfaces (Computer systems); Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/61210/1/61210.pdf; https://ir.uitm.edu.my/id/eprint/61210/

Third party website is a web-based technology which not operated or controlled by government and they also do not involve any important participation of non-government entity. It is act as agent to the main website of the hoteliers. Moreover, the third-party website shows comparison of hotel prices...