Pixy Beads by Nisy / Muhammad Akmal Muhamad Hamzah

• Main Author: Muhamad Hamzah, Muhammad Akmal
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Materials and articles of clothing. Details and accessories; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/61152/1/61152.pdf; https://ir.uitm.edu.my/id/eprint/61152/

Pixy Beads by Nisy is an Enterprise that have been established in November 2020. This enterprise provided various kind of accessories collection to its customers, especially women. Our business is offering an affordable price to our customers with various kind of accessories collection that could meet their taste. They could style and beautify themselves with our accessories which can be bought with various of design that could meet their needs as well as their precious taste. Besides, Pixy Beads by Nisy target audience are usually especially female among the age range of the adults, teenagers, students and kids. This is because the accessories design and collection of our products meets the taste of every age of female to wear and style it with their outfit. Not only that, our male customers also can bought our products as a gift for their loved ones such as family, girlfriends, friends and daughters. The marketing strategy of Pixy Beads By Nisy Enterprise is to always improve the quality of products and service that have been provided to our customers. Our business has listed the price of every products and provide various kind of promotions towards our targeted customers. This strategy will attract the customers attention as we valued their satisfaction and needs. Last but not least, the Pixy Beads by Nisy Enterprise at the moment was owned and worked by Muhammad Akmal bin Muhamad Hamzah. This business have used Facebook Page as a main platform to attract online customers, make customers aware of our products as well as generating more sales at one. In Pixy Beads by Nisy Facebook Page we will promote our products by doing teaser post, soft sell and hard sell as our sale posting to promote our products to our customers.