CG Clariogen Marketing / Nur Juliyana Muhamad

• Main Author: Muhamad, Nur Juliyana
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/61133/1/61133.pdf; https://ir.uitm.edu.my/id/eprint/61133/

By doing this case study, I be exposed to how a business or company runs and operates their business. CG Clariogen Marketing is the company I chose for this case study and the owner’s name is Tunku Nuzian Farhan Binti Tunku Fathahi. Based on the observations made, I found that this company provides skin care products that contain good ingredients and are able to treat skin problems. This case study aims to identify what kind of entrepreneurial competencies possessed by the entrepreneur, Tunku Nuzian Farhan Binti Tunku Fathahi as a founder of Clariogen. The answer, entrepreneurial characteristics and information are provided in this case study. All answers and names in the interviewer’s answers were written with consent. For this case study as well, I managed to gain a lot of knowledge related to business in the real world. Besides, I can also evaluate or see the performance of a business through the characteristics of an entrepreneur. It is true that, the characteristics of entrepreneurs must be changed over time in order to increase the efficiency of their business, produce more products and expand the market of their business to a higher level. In this case study, there are some questions that I have asked to get information during the interview via WhatsApp chat conversation. Thus, all of these questions are indirect or lead to an interview to answer explicitly on entrepreneurial competence. In addition, I was able to learn about the owner's personal entrepreneurial competencies and gain a better understanding of the company's performance by using the SWOT analysis, which includes strengths, weaknesses, opportunities, and threats. Gleaned upon the interviewee’s answers, there were four out of thirteen entrepreneurial competencies identified, which are, sees and acts on opportunities, systematic planning, self-confidence and information seeking. As she applies those competencies to her business, it has affected her business greatly.