West My Plate: case study: company analysis / Najwa Meran ... [et al.]

• Main Authors: Meran, Najwa, Ahmad Basek, Nurul Ain, Zainal Rashid, Mohammad Zikry Danial, Ismail, Hussyairi Afzal, Ibrahim, Syaza Iwani
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business analysts; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/60913/1/60913.pdf; https://ir.uitm.edu.my/id/eprint/60913/

The number of Western-style fast food restaurants, brands, and marketing has risen significantly because of Globalization of Western Food Culture. West My Plate is one of the Western-style restaurants which specialize in both western and local food has been established in April 2017. It is located a...