Xiomi Corporation / Nur Syafiqah Mohd Jefry

• Main Author: Mohd Jefry, Nur Syafiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/60829/1/60829.pdf; https://ir.uitm.edu.my/id/eprint/60829/

Xiaomi Inc. was founded on June 6, 2010 by Lei Jun and 7 co-founders. The name Xiaomi is the Chinese word for “millet”. Xiaomi Inc is a privately owned Chinese electronics company with its headquarters in Beijing. While outsiders refer to Xiaomi Inc as “The Apple of China”, Xiaomi itself prefers to be compared to Amazon instead. In only 4 years, it became China is third biggest electronics company, behind Samsung Electronics and Lenovo Group, and one of the top five largest handset maker on earth. This company research focuses on Xiaomi's smart watch, the Mi Band 5, to be investigated, found, and evaluated, as well as their current problems and solutions. The first problem regarding their product is Mi Band 5 does not provide privacy to the user. As all know, other smart watch in the market from another brand provide privacy in their product’s technology. In term of the technology, Mi Band 5 must be improved to be compete with another brand. The other problem in this product is Mi band 5 does not support other application features. Aside from that, there a few solutions to that problem primarily are do improvement. The technology of privacy needs to be installed into the next product to make it look more privacy to the users. These solutions are thought to help Xiaomi produce high-quality products for their customers, allowing them to continue to expand, develop, and accomplish more in the future.