Success factors of traditional food product of small medium enterprise (SMEs) based on tourist satisfaction in Bandar Hilir, Melaka / Nur Ainna Aznida Abdullah, Nur Shahirah Aziz and Nuratiqa Hidayat Ahmad Jafni

• Main Authors: Abdullah, Nur Ainna Aznida, Aziz, Nur Shahirah, Ahmad Jafni, Nuratiqa Hidayat
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Small and medium-sized business. History; Consumer satisfaction; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/60661/1/60661.pdf; https://ir.uitm.edu.my/id/eprint/60661/

This study seeks to identify the critical success factors and the effect of traditional food product of Small Medium Enterprises (SMEs) towards tourist satisfaction in Banda Hilir, Melaka. The study examined three factors that influenced the success factor of SMEs. These factors are; service quality...