IKEA: smart mirror / Hana Nazurah Hishamuddin

• Main Author: Hishamuddin, Hana Nazurah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/60641/1/60641.pdf; https://ir.uitm.edu.my/id/eprint/60641/

IKEA is a home furnishings company founded in Sweden, in 1943, by Ingvar Kamprad, who began by peddling useful items to neighbours on his bicycle. IKEA believes that home is the most important place in the world and children its most important people. Since its inception, the IKEA company vision has been to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishings at prices so low that as many people as possible can afford them. The first problem regarding their product which is a mirror. The company contain many type of mirror in vary of size and also design. However, the function of the mirror is still same as other types of mirror which is reflecting and also as decoration. Besides, nowadays people mostly prefer a furniture or home facilities such as television or mirror which can be attached to the wall thus produced a modern effect and reducing the use of space at the places. Mirror and television at the same space may look the space too packed as the mirror with the big size may function as reflector. Aside from that, in order to solve the problem, company will come out with a new innovative product known as smart mirror. Then the mirror will be design to combine and insert the electronic system so that it can display an image or video when it connected to electric, but then it will turn out as a normal mirror if the electronic system are turn off.