Motivation factor for young adult to visit museums in Bandar Hilir, Melaka / Rosnani Roslan, Noorazlina Aazlee and Siti Aminah Nordin

• Main Authors: Roslan, Rosnani, Aazlee, Noorazlina, Nordin, Siti Aminah
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Museums (General). Collectors and collecting (General); Travel. Voyages and travels (General); Heritage tourism. Cultural tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/60471/1/60471.pdf; https://ir.uitm.edu.my/id/eprint/60471/

Museum not only a place to promoting cultural conservation but also play a role as important tool for community development. The motivation of attracting young adult to visiting museum in today’s era is a central discussion topic in this paper. This paper explores on what motivation factor that lead...