A study on customer’s satisfaction of shop lot projects by PKNP in Kuantan area / Noor Affeeda Ramli

• Main Author: Ramli, Noor Affeeda
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Commodities. Commercial products. Generic products; Business; Success in business; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Personnel management. Employment management
• Online Access: https://ir.uitm.edu.my/id/eprint/60451/1/60451.pdf; https://ir.uitm.edu.my/id/eprint/60451/

According Peter Drunker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous.” The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself. Since then the marketing has repe...