The factors of choosing Melaka as shopping destination among tourists / Muhamad Kamarul Hakim Che Ri, Nor Fadzillah Zulkipli and Norsyamira Abdullah Shukor

• Main Authors: Che Ri, Muhamad Kamarul Hakim, Zulkipli, Nor Fadzillah, Abdullah Shukor, Norsyamira
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Travel. Voyages and travels (General); Travel and state. Tourism; Melaka; Shopping centers. Shopping malls
• Online Access: https://ir.uitm.edu.my/id/eprint/60363/1/60363.pdf; https://ir.uitm.edu.my/id/eprint/60363/

Shopping in tourism is stated in the 12 Sub-sector Tourism of Melaka. The variants of Melaka have made Melaka as one of the eminent tourist destination in Asia. Visitor that come to Melaka obviously prefer to visit the heart of Melaka, which is Banda Hilir that provide variety of shopping outlet. Ho...