The relationship between personality traits and preferences to shop online among the Academic Staff of UNIMAS/ Nur Sulihah Ayob

• Main Author: Ayob, Nur Sulihah
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Indexes (General); Technological innovations; Technological innovations. Automation; Electronic commerce; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/60291/1/60291.pdf; https://ir.uitm.edu.my/id/eprint/60291/

The primary purpose of this study is to determine the relationship between personality traits and preferences to shop online. The type of this research is non- experimental and correlational type of research. This study was conducted at the Faculty of Science Cognitive and Human Development at UNIM...