Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud

The hospitality industry (hotel) is cyclical, going through big upswings and big downswings. During the economic down turn , hotels can lose a lot of money especially in term of fixed costs. As the impact from economic down turn, the hotel room occupancy rate has declined tremendously compared to t...

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Bibliographic Details
Main Author: Mahmud, Syahrul Hezrin
Format: Thesis
Language:English
Published: 1998
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/60279/1/60279.pdf
https://ir.uitm.edu.my/id/eprint/60279/
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