Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud

• Main Author: Mahmud, Syahrul Hezrin
• Format: Thesis
• Language: English
• Published: 1998
• Subjects: Social aspects. Social marketing; Branding (Marketing); Market segmentation. Target marketing; Management; Advertising campaigns
• Online Access: https://ir.uitm.edu.my/id/eprint/60279/1/60279.pdf; https://ir.uitm.edu.my/id/eprint/60279/

The hospitality industry (hotel) is cyclical, going through big upswings and big downswings. During the economic down turn , hotels can lose a lot of money especially in term of fixed costs. As the impact from economic down turn, the hotel room occupancy rate has declined tremendously compared to t...