Visitors' push and pull motivation factors to visit museum / Mariah Deraman, Nurfarehanamirah Md Nor and Mohd. Hafiz Sulaiman

• Main Authors: Deraman, Mariah, Md Nor, Nurfarehanamirah, Sulaiman, Mohd. Hafiz
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Museums (General). Collectors and collecting (General); Travel and the state. Tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/60223/1/60223.pdf; https://ir.uitm.edu.my/id/eprint/60223/

Museums are an important aspect of a destination's heritage for both local population and tourists. Recently, there are a lot of studies about tourists' motivation factors to travel. However, less study have been done on how push and pull factors motivate people to go to the museum in Mala...