Attendees’ motivation attending festival: the case of Malaysia International Shoe Festival 2016 / Fatin Zulaikha Zulkifli, Nor Syafikah Yahya and Nor Athirah Kamaruzaman

• Main Authors: Zulkifli, Fatin Zulaikha, Yahya, Nor Syafikah, Kamaruzaman, Nor Athirah
• Format: Thesis
• Language: English
• Published: 2016
• Subjects: Motivation; Customs relative to public and social life
• Online Access: https://ir.uitm.edu.my/id/eprint/60084/1/60084.pdf; https://ir.uitm.edu.my/id/eprint/60084/

Festivals and events found as a concept of special interest context that has contributed significantly to tourism, travel, leisure and recreation, and lodging industries recently by becoming tourism demand generating factor. Apart from that, festival is an important way that able to provide social,...