A study of the customer awareness on the TNB Distribution (TNBD) campaign of “a customer loyalty programme” in Dungun / Wan Razak Wan Muda

• Main Author: Wan Muda, Wan Razak
• Format: Student Project
• Language: English
• Published: 2000
• Subjects: HD Industries. Land use. Labor; Planning. Business planning. Strategic planning; Marketing; Market segmentation. Target marketing; Management; Personnel management. Employment management; Promotions
• Online Access: https://ir.uitm.edu.my/id/eprint/60065/1/60065.pdf; https://ir.uitm.edu.my/id/eprint/60065/

According to one source, many giant companies that made million of dollars profit do not have cash in hand. This means that they are short of cash flow. Though they gain profit in their operation according the financial statement but actually mostly the profit is still with their customers. Why this...