Eng’s Popcorn / Muhammad Hazriq Fikri Razak

• Main Author: Razak, Muhammad Hazriq Fikri
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/59996/1/59996.pdf; https://ir.uitm.edu.my/id/eprint/59996/

Mission. To penetrate overseas markets and become the leading snack company in southeast Asia that have HALAL Certification. Company background. Eng's Popcorn is a local homemade product of a Malaysian brand based in Batu Pahat, Johor. This product was established in 2017 and has been in the market for 4 years. All the ingredients used are from HALAL certified suppliers. In fact, it is a 100% Bumiputra and Muslim product. Product. Eng’s Caramel Popcorn. Eng’s Caramel Popcorn is the first product of Eng’s Popcorn Company, it used the ingredient are very premium and only from HALAL certified supplier. These product has 3 size of packaging which is first Newborn for 300g, Biggie for 500g and lastly Refill pack for 1000g. Eng’s Strawberry Popcorn. Eng’s Strawberry Popcorn is the latest product of Eng’s Popcorn Company, it used the ingredient are very premium and only from HALAL certified supplier and the strawberry is import strawberry. These product has only one packaging size which is 200g.