Understanding Perak as a travel destination: Domestic tourists’ behaviour and travel choice / Anesha Humaira Abu Hasan, Haleesya Abu Bakar and Sarah Ahmad Razlah

• Main Authors: Abu Hasan, Anesha Humaira, Abu Bakar, Haleesya, Ahmad Razlah, Sarah
• Format: Student Project
• Language: English
• Published: 2021
• Subjects: Statistical data; Surveys. Sampling. Statistical survey methodology; Data envelopment analysis; Analysis; Analytical methods used in the solution of physical problems
• Online Access: https://ir.uitm.edu.my/id/eprint/59917/1/59917.pdf; https://ir.uitm.edu.my/id/eprint/59917/

Identifying tourist most preferred travel destination based on travel criteria offers the ability to properly promote a travel destination. This can benefit Tourism Perak Malaysia to further understand and make the appropriate promoting strategies. The objectives of this study are to determine the tr...