The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya

• Main Author: Yahya, Noraida
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Industry; Small and medium-sized business. History; Manufacturing industries; Forest products. Lumber. Logging; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59761/1/59761.pdf; https://ir.uitm.edu.my/id/eprint/59761/

Nowadays, forestry sector is the important contributor to the country development. This is true as it provides job opportunities to the society and assists in the development of wood products industry. Facing a market crowded with basically undifferentiated product and services increasingly cluttere...