A study on customers’ perception towards quality services provided by Telekom Cellular Sdn. Bhd. - TM Touch, base on their expectation and the actual performance / Azian Hanim Amat

• Main Author: Amat, Azian Hanim
• Format: Thesis
• Language: English
• Published: 1999
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59679/1/59679.pdf; https://ir.uitm.edu.my/id/eprint/59679/

This study’s objective is to analyse the customers’ perception towards the quality service provided by Telekom Cellular Sdn. Bhd- TM Touch. It had been measured by looking at the TM Touch’s actual performance whether it is match with customers’ expectation before they experienced the service. Among...