Frunchie.byf / Noor Shahfinaz Abd Halim

• Main Author: Abd Halim, Noor Shahfinaz
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/59408/1/59408.pdf; https://ir.uitm.edu.my/id/eprint/59408/

The business Frunchie.byf was started on April 14, 2021. It is the sole-proprietorship business form that sells a variation of Frunchie’s products at the affordable prices. The owner had an idea to start this type of business because of her love for chocolate and crunchy snacks. We are also in an era where social media has emerged as powerful communication; thus we have taken this opportunity by using Facebook to attract our target market. As we know, Facebook is using by people from all walks of life. It is the perfect tool to reach and keep engaging with the customer. We have sold the products in the form of loose and gift set products. We also offer postage services worldwide which the customer can easily purchase our products regardless of their location without needing to leave their home, and Cash-on-delivery for those who want to purchases immediately. We have to promote our business by posting the interesting teaser, soft sell, and hard sell to gain awareness about the product offered by our pages, which also helps increase our pages' sales and insight.