Elinaex / Nur Hidayatul Asma Hamdan

• Main Author: Hamdan, Nur Hidayatul Asma
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/59403/1/59403.pdf; https://ir.uitm.edu.my/id/eprint/59403/

Elinaex provides unique and stylish products for their customers. Our goal to achieve in this business is to offer quality western clothing in a variety of sizes and styles to accommodate all varying styles and body shapes at affordable prices. Our business started on Facebook on 6 th April, humbly starting with one collection and our business and now we are slowly adding many more collections in our business. We do not target any specific area because we run an online business and customers can come from anywhere as long as they are interested in our collection. Elinaex is owned and operated by Nur Hidayatul Asma binti Hamdan. Our business only uses Facebook and WhatsApp pages for marketing and interaction purposes. We promote our collection by making teaser posts, soft sell posts, hard sell posts and attractive graphics as our sales posting. Since its launch, Elinaex has made more than 10 sales and the number is expected to increase. The increased demand for our products generates profitable revenue for our business and allows us to add to our collection according to customer demand.