Mapping the dimensions of electronic service quality with electronic customer relationship management (e-CRM) features for electronic reservation / Zazaleena Zakariah, Nursyahidah Alias and Norhafizah Hashim

• Main Authors: Zakariah, Zazaleena, Alias, Nursyahidah, Hashim, Norhafizah
• Format: Conference or Workshop Item
• Language: English
• Published: 2009
• Subjects: Marketing; Consumer satisfaction; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/59388/1/59388.PDF; https://ir.uitm.edu.my/id/eprint/59388/

With the growth of electronic commerce (e-commerce), electronic service (e-service) is becoming important for supplementing e-commerce functions as customers require a high quality of services in electronic market. Researcher shows, hotels that adopt e-CRM solutions would expect that the application...