Jom Melantak / Nurul Syahirah Mohd 'Azam

• Main Author: Mohd 'Azam, Nurul Syahirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cooking; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/59250/1/59250.pdf; https://ir.uitm.edu.my/id/eprint/59250/

Basically, Jom Melantak is selling the savoury food to all people and they have variety of food such as Macaroni & Cheese, variety of Spaghetti, Chicken Chop, Sandwich, Popia Carbonara, Tauhu & Popia Bergedil and other. Jom Melantak is targeting all types of customer regardless of age, region or income level. Besides, the variety of food is extremely affordable and everyone can afford to buy this product. In terms of delivery, this business is focusing more on cash on delivery whereby the founder will sell the product directly to the customers. The Jom Melantak also accept any request from customer to purchase online if the customer is living far away. In terms of marketing and promotion, Jom Melantak uses Facebook (FB) as the main platform to promote the cake and cookies to reach many people as nowadays everyone has their own social media accounts. Thus, it is like a boon for the founder to market the product. The founder himself runs this business as he posts all pictures, soft sell and hard sell post, handle the customer, in charge for the delivery and so forth.