Ee-Lian Enterprise [M] Sdn. Bhd. / Puteri Ashqistina Abdullah

• Main Author: Abdullah, Puteri Ashqistina
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/59186/1/59186.pdf; https://ir.uitm.edu.my/id/eprint/59186/

This project aims to determine how theoretical concepts can be used in a realistic setting. As a student at UiTM Arau, Perlis, each of us is required to complete a case project as part of our coursework. As a result, I was able to conduct research on a company that manufactures the product I wish to create, which is Elianware®, a household plasticware company that also produces cutting boards. In the first section of the project study, I was able to gather general knowledge about the organisation, such as its history, technologies used, and the various types of goods made by the company. In the second section of the project study, I conducted a SWOT analysis to determine the company's strengths, weaknesses, opportunities, and threats and to propose a more effective technology framework approach that could be applied in my own brand. The strategy and planning to improve an existing product is necessary to change the current infrastructure and is critical to the success of a company.