Ee-Lian Enterprise [M] Sdn. Bhd. / Nur Hidayaul Jannah Mizi
This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Arau, Perlis, it is a part of study for everyone to undergo a case study project. So for this purposed, I got the opportunity to do research on a company which manufactured the same product that I...
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| Main Author: | |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/59117/1/59117.pdf https://ir.uitm.edu.my/id/eprint/59117/ |
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| Summary: | This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Arau, Perlis, it is a part of study for everyone to undergo a case study project. So for this purposed, I got the opportunity to do research on a company which manufactured the same product that I want to develop in new product development(NPD). The company that I have been chosen is Elianware household plastic wares that produce many type of reusable water bottle like vacuum flask, shakers and more than. This company currently based in Malaysia. The general information of the company has been collected. The information that I get is through the searching in the internet. I also analysis the strength, weakness, opportunities and threats of company by using SWOT analysis. |
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