A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang

• Main Author: Bujang, Zamal
• Format: Thesis
• Language: English
• Published: 1999
• Subjects: Marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59022/1/59022.pdf; https://ir.uitm.edu.my/id/eprint/59022/

In an area of mature and intense competitive pressures, many firm are focusing their efforts on maintaining a loyal customer base. To create a loyal customer, the customer must have awareness on product and very frequently to use it. This will create a loyal customer. If most of the target audience...