Sahzul Pasar Segar Enteprise / Muhammad Azamuddin Zulkornain

• Main Author: Zulkornain, Muhammad Azamuddin
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Small business. Medium-sized business; Consumer satisfaction; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/58938/1/58938.pdf; https://ir.uitm.edu.my/id/eprint/58938/

After the lecturer give the assignment to make the case study about an entrepreneur and also regarding to fulfill the fundamental of entrepreneurship (ENT300), we need to search an entrepreneur who have the business and also have their own product. Because of that, even now, Malaysia was faced with the pandemic Covid-19, but with this case study, after I had make an analysis about the entrepreneur in Malaysia, I attracted to know and want to make the interview on an entrepreneur who have his own business, Sahzul Pasar Segar Enterprise. The founder or the owner of this business known as Zulkornain bin Ismail also known as encik Zulkornain. I choose him as a good entrepreneur because of his creativity and also his achievement of his business that make the product who have the good quality. Because of that, in this document, will be explain and also will show many part of this entrepreneur and also about his business from zero to be a good business. Besides, in this document also will be explain on the characteristic of this entrepreneur that be a main key for the successful of Encik Zulkornain to improve his business every time. Other than that, the reason I choose Encik Zulkornain because of his effort and very humble and supportive person during me make interview on him. So, with this document of the case study for the business Sahzul Pasar Segar, I will be sure that we will get the benefit and also will be get inspired to be like him who a good entrepreneur. This will be proven by the content of this document. In this study case, will be explain about the profile of Encik Zulkornain and after that, will be explain about the business background. For the business Sahzul Pasar Segar Enterprise, will be explain about the business offering, the business marketing and also the business operating. After that, will be explain well the characteristic of an entrepreneur on Encik Zulkornain that will give us more spirit and the best example to manage the business. Last but not least, also in this case study will be show us the appendices of the Sahzul Pasar Segar. Last but not least, also I have asked the problem faced by encik Zulkornain to be the owner of this business and how to overcome it. This case study will explain one by one in this document.