Suebella Boutique / Nur Syafiqah Atirah Abd.Rahim

• Main Author: Abd.Rahim, Nur Syafiqah Atirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Beauty, Personal; Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/58927/1/58927.pdf; https://ir.uitm.edu.my/id/eprint/58927/

Regarding to fulfil Fundamental of Entrepreneurship (ENT300) course requirement, we need to carry out a case study. During a case study, we need to collect all information about a company to complete study case, so I decided to contact Suebella Boutique Manager to do an interview session with the manager who is Ms. Syazwin Binti Shamsudin. Suebella Boutique provide high quality, performance enhanced, basic casual wear at the lowest prices. Its clothing is up-to-date and fashionable, but not trendy. Its fabric innovation and in-house design provide exceptional and unique functional performance. From the interview, I have known about their background of business, organizational structure, type of business model, products or services marketing and operational strategy. Besides that, I also enable to analyses the business entity using SWOT through case study and I need to identify the problem that faced by their company and trying to recommend an alternative solution towards the problem.