Afza Berkat Enterprise / Nik Nur Fadhilah Nik Mohd Fakhri

• Main Author: Nik Mohd Fakhri, Nik Nur Fadhilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Small business. Medium-sized business; Success in business. Performance
• Online Access: https://ir.uitm.edu.my/id/eprint/58810/1/58810.pdf; https://ir.uitm.edu.my/id/eprint/58810/

At a time when many companies were shutting their business because of the global outbreak of the Covid-19 pandemic, there are still many small and medium industries (SMEs) also struggle to sustain their market continence, despite the present of difficult economic challenges, including one of the most important business which is food industries. After air and water, food is the third most basic thing for life, also the ability to eat and the enjoyment of eating are important aspects of good quality of life. In the variation of the meaning behind the word food, there is a food business that maintains the prominence of the nation heritage of home cooking such as Serunding. To ensure that this heritage of home cooking is still preserved and not lost to time, Puan Zainab Ismail who is Serunding business owner started the business with small quantities of product under Afza Berkat Enterprise. As the company brand start to recognise by many people, now Puan Zainab already owned a factory that filled with various type of machines to ensure that the plentiful order of Serunding by customers could be prepared in time. For the report of my case study, I choose Afza Berkat Enterprise to be the role model of successful small company. In this report, there will be a detail of the company such as background of the company, achievement, products and many more. The report includes the background of the company which explain the journey of the brand Afza Berkat Enterprise and how far the company has been in the business industry. Moreover, behind every product or company name, there must be a significance meaning. The report also provided the meaning and history behind the Afza Berkat Enterprise name. Furthermore, the business is based on partnership between Puan Zainab Ismail and her husband Encik Wan Mohd Afandi Bin Wan Muhammad. Hence, the company’s financial achievements in month and years also included in this report.