Selection of personal medical and health insurance company by using Fuzzy TOPSIS / Nur Ain Qamarina Zulkifly, Zurina Kasim and Jasmani Bidin

• Main Authors: Zulkifly, Nur Ain Qamarina, Kasim, Zurina, Bidin, Jasmani
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Fuzzy logic
• Online Access: https://ir.uitm.edu.my/id/eprint/58720/1/58720.pdf; https://ir.uitm.edu.my/id/eprint/58720/; https://myjms.mohe.gov.my/index.php/intelek

There are many types of insurance offered by various number of companies. Medical and health insurance especially, has become a necessity today due to the expensive hospital bills and medical cost. Each company offers various type of packages for the customer to choose from. As a costumer, to make a...