Customer relationship management / Wan Kalthom Yahya and Sharifah Zannierah Syed Marzuki
With today's dynamic global market scenario, it is a requirement for company to improve interaction with the customer in order to retain, win and also to keep them. It is easy to retain existing customer that will become the loyal customer rather than to find new customer. Customer Relationship...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2004
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/58416/1/58416.PDF https://ir.uitm.edu.my/id/eprint/58416/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|