Sustainability in Open Distance Learning (ODL) : adoption of market segmentation and advertising strategy / Mohd Nazri Mohd Noor ... [et.al.]

• Main Authors: Mohd Noor, Mohd Nazri, Abdul Aziz, Azlina, Harun, Yanty Roslinda, Aminudin, Norsiah, Zakariah, Zulaikha, Satrya Wangsa, Ignasius Heri
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Sarawak 2022
• Subjects: L Education (General); Research
• Online Access: https://ir.uitm.edu.my/id/eprint/58228/1/58228.pdf; https://ir.uitm.edu.my/id/eprint/58228/; https://ijsmssarawak.com/archive.html

The purpose of this paper is to examine the prospective learner’s perception of effective market segmentation and advertising messages for open distance learning (ODL) advertisements. A descriptive study was conducted to assess the perceptions of prospective ODL learners in Malaysia. Selfadminister...