The Mineffins / Nur Aliya Syaffa Zakaria

• Main Author: Zakaria, Nur Aliya Syaffa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cakes. Cupcakes; Desserts, pies, and puddings. Pastry
• Online Access: https://ir.uitm.edu.my/id/eprint/58218/1/58218.pdf; https://ir.uitm.edu.my/id/eprint/58218/

The Mineffins is a small business that selling homemade chocolate muffins especially for cake lovers who love to find a muffin with a homemade and fresh from oven product. At the same time, it gives high satisfaction to the customers because we can serve them quality chocolate muffins timely. Usually, desserts included muffins are often priced at quite a high price like Secret Recipe as its from branded name. In addition, the customers also can enjoy the discount and free gifts for certain events like birthday party, potluck, door gift and so on. Our potential customers identifying for all people with age range 13-50 especially muffin lovers that looking for the affordable prices of homemade chocolate muffins. The Mineffins sells homemade chocolate muffins with suitable in sizing and variety of toppings such chocolate chips, roasted peanut chunks, rainbow chocolate rice, love sprinkles, banana fruit, pink sprinkles and candy milk chocolate. The Mineffins also provides speciality whereby the customers can choose the variety of topping as they want. Our business covers only in Banting area. We do delivery services for Banting area with charge amounted RM 5.00 to RM 7.00 based on kilometres. Meanwhile, the free of charge for delivery service in Kampung Kanchong Darat only. This is because our business location is located in Kampung Kanchong Darat, so it is easier for us to deliver on our own when there is a purchase from a customer who lives nearby that area. The Mineffins marketing is to emphasize the quality and price of products and services. The Mineffins also offers an affordable price in the range between RM3-RM40 because many of our potential customers are students who are in short of money. Thus, I develop a marketing strategy that gives attraction to customers to purchase our products. The management of The Mineffins consists of two workers, including me. I also create a Facebook page to expand my business through social media and learn how to post Facebook posts for business products, whether teaser posters, hard sell and soft sell. Our business already has a service, and product commitments plan to promote the product.