Sobella Cosmetics / Nur Farhanah Zamri

• Main Author: Zamri, Nur Farhanah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/58216/1/58216.pdf; https://ir.uitm.edu.my/id/eprint/58216/

Sobella Cosmetics is a business that sells cosmetics run by Wan Nor Syuhadah. She is a native of Kelantan who has successfully run Sobella Cosmetic for 4 years with her husband. She has successfully expanded her business until now and has thousands of agents selling her products throughout Malaysia. Among the products under the Sobella brand include lip matte, lip tint, eyeshadow, blusher, and foundation. In addition, Sobella also sells merchandise products on the website like hoodies, sweatshirts, t-shirts, tote bags, notebooks, and organizers. The price is very affordable for people to buy. Social media platforms like Facebook are very important nowadays because it can help to promote my business. As we know, most people use it regardless of age or gender. So, it is easy for a new entrepreneur like me to get customers either know or may not and indirectly can also further expand my business. On this Facebook page, I can even post a teaser, soft selling, and hard selling to attract customer attention. Customers can only click on my page and can get a lot of information and promotion about my product. I also provide my contact number if they want to ask anything regarding the product. The Facebook page helps me monitor my posting frequency and how many people have reached my page. Besides, I can also schedule posting if I am not able to make a post on that day so that I can keep updating for customers who want to know more about the product or any promotion.