AB Choco Jar Izni / Nan Haleeza Izni Long Hamdan

• Main Author: Long Hamdan, Nan Haleeza Izni
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/57855/1/57855.pdf; https://ir.uitm.edu.my/id/eprint/57855/

AB Choco Jar Izni offers mini cocoa crunch with various flavors and toppings to customers as a snack that can be eaten anytime and can provide high satisfaction to curious customers with the tagline "feel the magic in every bite". AB Choco Jar Izni customers are more for students from the Area around Bangi who like snacks while they study, watch movies, and also during group discussions. Students really like to buy these snacks because of their reasonable price, attractive packaging and healthy snacks. AB Choco Jar Izni also targets students who are busy and don’t need time to eat heavily. We also provide the service of providing our products at any time required by our customers. The AB Choco Jar Izni business has been started since December 2020. Bangi is a strategic area where many of the people living here are students. Students were interested in chocolate products during the finals. They will look for something simple and ready to eat because they are more focused on their lessons. AB Choco Jar Izni's marketing strategy is to emphasize product quality and price. Moreover, as one of the changes, AB Choco Jar Izni offers a reasonable price as the people living around Bangi are students. Therefore, AB Choco Jar Izni will develop a marketing strategy that will attract more customers to buy it. The management of AB Choco Jar Izni only consists of me because it is a new business made with little capital and not strong enough to hire employees. To grow my business, I have created a Facebook page whereby using this page I learned to attract customers with teaser, soft sales and hard sales.